Research for Global Development

Bill & Melinda Gates Foundation


Supporting Mobile Money – the FITS Project

The Financial Inclusion Tracker Surveys (FITS) project is a three-year study aimed at tracking citizens’ access to financial services, generally, and the uptake, use and impact of mobile money services, in particular. The project is being piloted in Uganda, Tanzania and Pakistan and involves annual nationally representative, panel-type surveys in each country to yield valuable demand-side knowledge for financial access/mobile money stakeholders.

Tanzania Mobile Money Tracker (TMMT)

InterMedia is helping the Bill & Melinda Gates Foundation’s Financial Services for the Poor initiative design interventions that increase the speed and depth of mobile money take-up in developing countries. In Tanzania, InterMedia is carrying out a multimethod evaluation aimed at better understanding several key issues: barriers to consumer adoption, obstacles and incentives for mobile money use, and how and why different market segments use mobile money.

Financial Services for the Poor

InterMedia was part of a multiyear, multiregion evaluation on behalf of the Bill & Melinda Gates Foundation’s Financial Services for the Poor (FSP) initiative, to gauge grantee financial institutions’ effectiveness in targeting bottom-of-the-pyramid individuals. Acting as a subcontracted partner of Bankable Frontier Associates, InterMedia led the study in Malawi, the Democratic Republic of the Congo and Peru.

The Bill & Melinda Gates Foundation and the Rockefeller Foundation

Center for Health Market Innovations

InterMedia conducted an assessment of the global reach and impact of the Center for Health Market Innovations (, an online portal and knowledge-sharing community connecting innovators across 105 countries aimed at improving health market performance and financial protection for the poor. The assessment used a combination of offline and online methods to measure awareness, use and impact, and included a digital network analysis to demonstrate impact in the social media space.

Marketing Materials

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