Other Financial Inclusion Projects
Since 2010, InterMedia has been providing strategic knowledge and market measurement to a variety of stakeholders in financial inclusion, based on rigorous demand-side research. The focus is on understanding mobile and digital landscapes on one hand, and the financial habits, needs and priorities of target populations on the other.
Here are a few recent projects conducted by InterMedia:
Understanding the Mobile Landscape
In many developing countries, knowledge about access and usage of mobile devices generally – and mobile financial services in particular – is often in short supply. Mobile operators and regulators may lack the resources to collect such information. InterMedia applies its research and analytical expertise to fill in knowledge gaps.
Informing Commercial and Product Development
It is one thing to come up with a technologically feasible mobile financial product. It is quite another to make sure that marketing and distribution channels effectively incite people to use the service. InterMedia employs a range of interlinking user-focused research techniques to provide a 360-degree view of the consumer experience and identify triggers and barriers to usage.
Do mobile financial services improve people’s lives? Proponents of financial inclusion are eager to know whether their efforts are having a positive impact on the welfare of households and individuals. Determining this requires looking at the effects of usage over time and taking account of other factors influencing people’s well-being.
InterMedia’s clients in financial inclusion:
Data Tool for the Financial Inclusion Tracker Surveys Project