Mobile money in Peru: Assessing the opportunity
This new qualitative study conducted by InterMedia identifies specific pain points in the daily financial lives of consumers in Peru, and provides insights into the experiences of social payment beneficiaries of the Juntos programme, a conditional cash transfer initiative for mothers living in extreme poverty.
As discussed in a recent blog published by GSMA’s Mobile Money for the Unbanked: The opportunity for mobile money and other digital financial services in Peru is significant. Approval in 2013 of regulations allowing non-banks to issue e-money, combined with low levels of formal account ownership and high levels of mobile phone penetration amongst unbanked adults, has laid a foundation for the development and adoption of digital financial services in Peru.
This report adds to the growing body of research surrounding mobile money opportunities in Peru. The research highlights a number of customer realities that are similar to those found in other emerging markets, and draws out further insights that are unique to the daily lives of Peruvians. Click on the reports for more details. We have provided English and Spanish versions below: