Research for Global Development

Engaging Global Publics

II.  Engaging Global Publics

FOJO:Media Institute, “Action for Transparency – Tackling Corruption and Mismanagement of Government Funds in Zambia and Uganda”  (Zambia, Uganda) Action for Transparency is a three-year, media-for-development programme, managed by Fojo:Media Institute and its partners and funded by the Swedish International Development Cooperation Agency (Sida). The programme is designed to help tackle corruption and mismanagement of government funds in Zambia and Uganda by putting the power to change in the hands of citizens.   Action for Transparency comprises three phases of targeted interventions designed to catalyse a culture of accountability and transparency through a ripple out effect. The three phases include: 1) Training for journalists, civil society representatives and public sector employees in Zambia and Uganda on how to access, analyse and communicate information on government spending, 2) Development of ICT tools, including an online application (app) which enables users to compare the amount of government money pledged to specific schools and health clinics against their own observations of what appears to have been spent, and 3) Public awareness campaign, through which those who took part in the initial training will launch and champion the new ICT tools, nationally, and raise awareness through a range of promotional activities. This study presents baseline data and findings conducted by InterMedia in October/November 2013 on behalf of Fojo that inform and will help evaluate the overall impact of the three phases on participating journalists and civil society representatives, and their capacity to (a) access (b) analyse and (c) communicate information about government spending.   Read/Download the full report here

U.S. Department of State, “A Quiet Opening: North Koreans in a Changing Media Environment”  (China, South Korea) North Korea, the world’s most insular and isolated dictatorship, is becoming more porous to global information.  Growing access to unauthorized foreign media and other information sources is having an impact on North Koreans’ perceptions of their own lives and the world around them. InterMedia documented this evolution based on research among recent North Korean defectors, refugees and travelers abroad.   Bill & Melinda Gates Foundation, “Building Support for International Development” (United States, U.K., Germany, France, China) InterMedia conducted a broad study of public attitudes toward international development aid for the Bill and Melinda Gates Foundation in the four leading donor countries– the United States, the United Kingdom, Germany and France – and in China, an emerging donor country. The study produced a comprehensive guide for strategic communications for engaging key players in donor countries on issues of development aid.   U.S. Department of State, “Evaluating the effectiveness of diplomacy, US Department of State” (Global) The U.S State Department has long commissioned evaluations of its educational, cultural and public diplomacy outreach programs.  Now, the State Department is seeking ways to evaluate the effectiveness of its core activity, diplomacy itself.  Teaming with the Dexis Consulting Group, InterMedia is conducting an exploratory study on how to evaluate U.S. diplomatic programs.  InterMedia’s Young Publics research initiative focuses on attitudes and opinions of youth in under-researched, difficult-to-access societies.   BBC World Service, Euronews and Deutsche Welle, “Youth in Iran: A Story Half-Told” (Iran) Iranian youth, far from homogenous, form a highly diverse sector of Iran’s society. While Iranians in the 16-25 year-old demographic share many traits,  they also express a very broad spectrum of values and beliefs that influence all aspects of their lives – how they think about themselves and their place in the world, how they act on those values and beliefs, their opinions of their own country, and how they use media and digital technologies.   U.S. Embassy, Afghanistan, “Evaluation of U.S. Department of State Educational and Cultural Grants” (Afghanistan) How do ordinary Afghan citizens who have participated in the scores of educational, vocational and cultural programs the U.S. Embassy has sponsored across Afghanistan in recent years perceive the value of these programs? The U.S. Embassy in Kabul asked InterMedia to find out.   UNICEF, “The Impact of Digital Technology and Social Media on Young People in Kenya” (Kenya) The explosive rise of social media and digital technologies is exposing young people to unprecedented opportunities for learning and information sharing, and to risks. UNICEF is particularly concerned about the impact of these new technologies on young people from the perspective of children’s rights as enshrined in the UN Convention on the Rights of the Child.   U.S. Department of State, “Advancing Public Diplomacy Impact: A Multi-Method, Multi-Country Assessment” (Kenya, Morocco, Turkey, Cambodia, Indonesia, Brazil, Bangladesh) The U.S State Department sought independent insight into the effectiveness of its programs to build understanding of American policy and society – an effort collectively known as Public Diplomacy – among publics in seven key developing countries, and to gauge potential receptivity to Public Diplomacy among new audiences.   U.S. Department of State Bureau of Educational and Cultural Affairs , “Evaluation of Professional Journalism and Media Exchange Programs(United States, Argentina, Azerbaijan, Tanzania and Tunisia) The U.S. State Department has long conducted exchange programs for foreign professional journalists to build understanding of American media and our First Amendment environment, and to help enhance professional journalism in emerging democracies.  The Bureau of Educational and Cultural Affairs asked InterMedia to help evaluate the effectiveness of these efforts in four countries.   US Agency for International Development,Peace Through Development: Monitoring and Evaluation” (Chad, Niger, Burkino Faso) The poorest West African societies face an escalation of virulent extremism that appeals to disaffected youth. USAID’s Peace Through Development (PDEV) is a community-focused initiative engaging young people in productive enterprise and vocational and media-related activities with the aim of promoting social cohesion, strengthening moderate voices and engaging and empowering  communities through radio drama and discussion to confront the contributing causes of extremism. USAID retained InterMedia to conduct baseline surveys in Burkina Faso, Chad, and Niger as part of its monitoring and evaluation strategy  to plan for the PDEV II follow-on initiative.   United States Institute of Peace, “Program and Grant Evaluations in Conflict Areas” (Iraq, Afghanistan) In Iraq, the Congressionally funded U.S. Institute of Peace has supported two forums to encourage dialogue and cooperation among ethnic and religious minority leaders – the Parliamentary Minority Caucus in the country’s Council of Representatives,  and  the Alliance of Iraqi Minorities, which brings together 63 influential members of civil society. USIP commissioned InterMedia to evaluate these programs prior to a second phase of support, and, separately, to evaluate a series of grants in Afghanistan focused on strengthening the rule of law, peace-building and social dialogue.

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