Research for Global Development

Working with the Next Generation of Journalists


Over Thanksgiving week, I traded turkey for ceviche joining Free Press Unlimited and representatives from a dozen countries at their annual Kids News Network Summit in Lima, Peru.

The Kids News Network is a global alliance of local media organizations that produce and broadcast news bulletins for youth by youth. The newscasts do not shy away from some of the world’s most challenging problems like racism and child abuse.  The network also combines the best reports for global syndication.

That's me, presenting to the group.

The annual summit allowed the 25+ participating business manager and editors from Latin America, Africa, and Asia to exchange information and share best practices in their production, dissemination, and pathways to commercial sustainability.  Over the course of the first three days, presenters and participants discussed new audience engagement strategies; ways to collaborate with like-minded, youth-focused local non-governmental organizations; and creative opportunities to monetize their content through advertising.

On day four, I presented about alternative ways to maximize audience insights under constraints.  To prepare for the presentation prior to the summit, InterMedia researchers convened to collectively brainstorm how diverse kids news broadcasters might be able to effectively and affordable gauge their audiences.  We were able to draw from the experiences of InterMedia staff conducting audience research among hard-to-access populations such as in North Korea and Papua New Guinea.

It was clear throughout the conference that many of the network members are already conducting innovative audience research, for instance in schools and through web analytics.  Synthesizing common strategies from these varied experiences made for a rich discussion.  The presentation (see one page on the left) also outlined a sliding-scale of research options based on costs and research aims. The session concluded with a thought experiment about using mobile phone text messaging to build and poll a panel of viewers.

InterMedia

Working with the Next Generation of Journalists


Over Thanksgiving week, I traded turkey for ceviche joining Free Press Unlimited and representatives from a dozen countries at their annual Kids News Network Summit in Lima, Peru.

The Kids News Network is a global alliance of local media organizations that produce and broadcast news bulletins for youth by youth. The newscasts do not shy away from some of the world’s most challenging problems like racism and child abuse.  The network also combines the best reports for global syndication.

That's me, presenting to the group.

The annual summit allowed the 25+ participating business manager and editors from Latin America, Africa, and Asia to exchange information and share best practices in their production, dissemination, and pathways to commercial sustainability.  Over the course of the first three days, presenters and participants discussed new audience engagement strategies; ways to collaborate with like-minded, youth-focused local non-governmental organizations; and creative opportunities to monetize their content through advertising.

On day four, I presented about alternative ways to maximize audience insights under constraints.  To prepare for the presentation prior to the summit, InterMedia researchers convened to collectively brainstorm how diverse kids news broadcasters might be able to effectively and affordable gauge their audiences.  We were able to draw from the experiences of InterMedia staff conducting audience research among hard-to-access populations such as in North Korea and Papua New Guinea.

It was clear throughout the conference that many of the network members are already conducting innovative audience research, for instance in schools and through web analytics.  Synthesizing common strategies from these varied experiences made for a rich discussion.  The presentation (see one page on the left) also outlined a sliding-scale of research options based on costs and research aims. The session concluded with a thought experiment about using mobile phone text messaging to build and poll a panel of viewers.

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