The InterMedia Story
The name InterMedia reflects our origins in the 1950s as a not-for-profit research organization specializing in measuring and characterizing the audiences of programs produced in dozens of languages by the major U.S. and European international broadcasters, from the Voice of America and Radio Free Europe/Radio Liberty to the BBC and Germany’s Deutsche Welle. This work included innovative methodology for gauging audiences among the 400 million people of the Soviet Bloc, where governments prohibited conventional audience research.
From 1995 to 2011, InterMedia was the primary provider of audience and opinion research to the U.S. Broadcasting Board of Governors.
Although InterMedia still provides services to international broadcasters, we have diversified our work and our client base to address a broad spectrum of the developing world’s most urgent social and economic issues. We’re helping foundations, international agencies, governments, NGOs and commercial clients enhance their capacity for positive change – alleviating poverty, improving health and literacy, and contributing to conflict resolution and the strengthening of civil society in a world driven by rapid technological change.