Research for Global Development

White Paper published on #ObamainBrazil


In a new white paper Evaluating Online Public Diplomacy using Digital Media Research Methods: A Case Study of #ObamainBrazil Dr. Ali Fisher, who directs InterMedia’s networked communication research, and analyst David Montez test new digital media research methods to evaluate the US State Dept’s online campaign in Brazil.

Social media is rapidly becoming an important means of gathering news and information around the world. Traditional foreign policy tools are increasingly complimented by newly innovated and adapted technologies that empower groups of individuals to achieve their own aims. Public diplomacy has the opportunity to engage in these new and innovative forms of communication.

In doing so there is the opportunity to leverage networks and technologies that connect individuals around the world – but to be effective public diplomats must adopt new research techniques in order to develop, implement and evaluate digital media campaigns. In this study, we use the opportunity of President Obama’s March 2011 trip to Brazil to evaluate the US State Department digital engagement campaign.

Read: Evaluating Online Public Diplomacy using Digital Media Research Methods: A Case Study of #ObamainBrazil

InterMedia

White Paper published on #ObamainBrazil


In a new white paper Evaluating Online Public Diplomacy using Digital Media Research Methods: A Case Study of #ObamainBrazil Dr. Ali Fisher, who directs InterMedia’s networked communication research, and analyst David Montez test new digital media research methods to evaluate the US State Dept’s online campaign in Brazil.

Social media is rapidly becoming an important means of gathering news and information around the world. Traditional foreign policy tools are increasingly complimented by newly innovated and adapted technologies that empower groups of individuals to achieve their own aims. Public diplomacy has the opportunity to engage in these new and innovative forms of communication.

In doing so there is the opportunity to leverage networks and technologies that connect individuals around the world – but to be effective public diplomats must adopt new research techniques in order to develop, implement and evaluate digital media campaigns. In this study, we use the opportunity of President Obama’s March 2011 trip to Brazil to evaluate the US State Department digital engagement campaign.

Read: Evaluating Online Public Diplomacy using Digital Media Research Methods: A Case Study of #ObamainBrazil

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