Research for Global Development

Targeting Youth: InterMedia Launches Young Publics Project


A new InterMedia survey program focuses on Iran, Egypt and other countries where people have restricted access to information. It assesses the views, values and information-gathering habits of youth to guide efforts of media and development organizations.

The power of youth is undeniable in today’s world. Witness the recent wave of protests in the Arab world, which featured young people who were determined to oust autocratic regimes that have ruled their countries for centuries.

As the youth population bulges in developing and emerging regions – for example, by 2050, sub-Saharan Africa will have more adolescents than any other region – understanding young people’s perceptions, priorities and pressures is vital to success in development and diplomacy.

InterMedia launched the landmark Young Publics project with three main objectives:

  • Understand how young people in “under-researched” societies think about themselves and their place in the world.
  • Establish the value priorities of young people in under-researched societies.
  • Identify the information gathering and media and technology habits of young people in under-researched societies.

The project features surveys of 1,000 men and women aged 16-25 in each of these countries: Afghanistan, Egypt, Haiti, Iran, Myanmar, Nigeria and Zimbabwe.

The Young Publics Panel

In addition to the surveys, InterMedia has created ongoing panels in each country to allow to periodic soundings on various issues pertinent to youth populations in challenging environments.
For more information about the Young Publics project and how to participate in the surveys, contact:
Dr. Gerry Power, Managing Director, InterMedia UK
powerg@intermedia.org
tel. +44.207.831.8724

InterMedia

Targeting Youth: InterMedia Launches Young Publics Project


A new InterMedia survey program focuses on Iran, Egypt and other countries where people have restricted access to information. It assesses the views, values and information-gathering habits of youth to guide efforts of media and development organizations.

The power of youth is undeniable in today’s world. Witness the recent wave of protests in the Arab world, which featured young people who were determined to oust autocratic regimes that have ruled their countries for centuries.

As the youth population bulges in developing and emerging regions – for example, by 2050, sub-Saharan Africa will have more adolescents than any other region – understanding young people’s perceptions, priorities and pressures is vital to success in development and diplomacy.

InterMedia launched the landmark Young Publics project with three main objectives:

  • Understand how young people in “under-researched” societies think about themselves and their place in the world.
  • Establish the value priorities of young people in under-researched societies.
  • Identify the information gathering and media and technology habits of young people in under-researched societies.

The project features surveys of 1,000 men and women aged 16-25 in each of these countries: Afghanistan, Egypt, Haiti, Iran, Myanmar, Nigeria and Zimbabwe.

The Young Publics Panel

In addition to the surveys, InterMedia has created ongoing panels in each country to allow to periodic soundings on various issues pertinent to youth populations in challenging environments.
For more information about the Young Publics project and how to participate in the surveys, contact:
Dr. Gerry Power, Managing Director, InterMedia UK
powerg@intermedia.org
tel. +44.207.831.8724

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