Research for Global Development

Tanzania Mobile Money Tracker Study: Year End Report


Tanzania Year End CoverMobile money use nearly doubled in Tanzania, increasing from 24 percent to 45 percent of the adult population, according to a year-long tracking study by InterMedia. Awareness of mobile money services has now reached saturation, with 99 percent of adults able to name or recognize at least one service provider. The report, Mobile Money: A Path to Financial Inclusion, summarizes the key findings from all four waves of the study.

The report also cites barriers people face when trying to use mobile money. The lack of access to an agent, and the lack of understanding of how mobile money services work were the most common reasons people reported for not using mobile money.

The research, funded by the Bill & Melinda Gates Foundation, was conducted between September 2011 and October 2012, and was designed to understand mobile money awareness and use, as well as the drivers and barriers to mobile money expansion. This study is part of a broader body of research into mobile money’s potential to help more people gain access to financial services.

InterMedia

Tanzania Mobile Money Tracker Study: Year End Report


Tanzania Year End CoverMobile money use nearly doubled in Tanzania, increasing from 24 percent to 45 percent of the adult population, according to a year-long tracking study by InterMedia. Awareness of mobile money services has now reached saturation, with 99 percent of adults able to name or recognize at least one service provider. The report, Mobile Money: A Path to Financial Inclusion, summarizes the key findings from all four waves of the study.

The report also cites barriers people face when trying to use mobile money. The lack of access to an agent, and the lack of understanding of how mobile money services work were the most common reasons people reported for not using mobile money.

The research, funded by the Bill & Melinda Gates Foundation, was conducted between September 2011 and October 2012, and was designed to understand mobile money awareness and use, as well as the drivers and barriers to mobile money expansion. This study is part of a broader body of research into mobile money’s potential to help more people gain access to financial services.

Marketing Materials

Contact Us:

InterMedia Headquarters

1825 K Street, NW
Suite 650
Washington, D.C. 20006
+1.202.434.9310
FAX: +1 202 434 9560
Contact | View Map

InterMedia Africa

UN Avenue, Gigiri Nairobi
Box 10224
City Square 00200
Nairobi, Kenya
+254.720.109183
Contact | View Map