Research for Global Development

Tanzania Mobile Money Tracker Study (Quarter 4 – March 2013)


Tanzania Wave 4 CoverThis report is the fourth quarterly report of a one-year tracking study to understand the drivers of and barriers to mobile money use among Tanzanian adults. From this survey, we learned:

– Total awareness of mobile money rose to 99 percent of the Tanzanian adult population;

– Exposure to mobile money advertisements increased from 71 to 82 percent of Tanzanian adults;

– Active mobile money use increased from 31 to 45 percent of Tanzanian adults;

– Forty percent of non-users report that lack of access to an agent prevents them from using mobile money, a five percent increase from the prior quarter; and

– Tanzanian adults continue to consider mobile money the safest, most convenient, least expensive, and fastest method for sending and receiving money

The results in this report are from research that took place from September to October 2012. Read the full report here.

InterMedia

Tanzania Mobile Money Tracker Study (Quarter 4 – March 2013)


Tanzania Wave 4 CoverThis report is the fourth quarterly report of a one-year tracking study to understand the drivers of and barriers to mobile money use among Tanzanian adults. From this survey, we learned:

– Total awareness of mobile money rose to 99 percent of the Tanzanian adult population;

– Exposure to mobile money advertisements increased from 71 to 82 percent of Tanzanian adults;

– Active mobile money use increased from 31 to 45 percent of Tanzanian adults;

– Forty percent of non-users report that lack of access to an agent prevents them from using mobile money, a five percent increase from the prior quarter; and

– Tanzanian adults continue to consider mobile money the safest, most convenient, least expensive, and fastest method for sending and receiving money

The results in this report are from research that took place from September to October 2012. Read the full report here.

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