Research for Global Development

Smart Networks as a Response to 21st Century Challenges to Public Diplomacy


To meet the challenges of the 21st century, the approach to public diplomacy will increasingly focus on smart networks of influencers who can convene, connect and mobilize communities. This collaborative approach will support and aggregate the impact of smart, committed individuals around the world.

Secretary Clinton’s article in the New Statesman articulates the art of smart power, recognising the “novel range” of tools required when facing complex problems. The contemporary approach to smart power seeks to develop “new ways to reach beyond traditional government-to-government relations and engage directly with people around the world.” This, Secretary Clinton writes, “means using technologies such as Twitter and SMS to open dialogues.”

Read more of Ali’s response at USC’s Public Diplomacy blog here.

InterMedia

Smart Networks as a Response to 21st Century Challenges to Public Diplomacy


To meet the challenges of the 21st century, the approach to public diplomacy will increasingly focus on smart networks of influencers who can convene, connect and mobilize communities. This collaborative approach will support and aggregate the impact of smart, committed individuals around the world.

Secretary Clinton’s article in the New Statesman articulates the art of smart power, recognising the “novel range” of tools required when facing complex problems. The contemporary approach to smart power seeks to develop “new ways to reach beyond traditional government-to-government relations and engage directly with people around the world.” This, Secretary Clinton writes, “means using technologies such as Twitter and SMS to open dialogues.”

Read more of Ali’s response at USC’s Public Diplomacy blog here.

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