Strategic Communications
InterMedia provides user-friendly analytical frameworks; data visualization, mapping and querry tools; and Web portals to prioritize and convey complex research findings and create lasting learning. Visit our Knowledge Center at www.audiencescapes.org.
InterMedia provides research and analysis in support of:
- Short- and medium-term communications plans as part of public diplomacy or national security policy, supporting military or diplomatic objectives, deployments, for crisis communications or media-response teams.
- Long-term communications, as part of public diplomacy or international development programs.
We offer valuable insight at key steps in the strategic communications process:
- Research during the planning or pre-execution phases of the strategic communications plan.
- Analysis and evaluation of plan post-execution; measures of effectiveness; impact.
Sports Events Research Planner
Provides evidence on the barriers and facilitators to leveraging the engagement of large audiences with the media coverage of major sports events.