Information–and how people gather, produce, share and use it–has always been at the heart of what InterMedia does. As information grows in complexity and volume, and content travels more frequently through digital channels, InterMedia’s digital team provides research-driven and evidence-based strategic and analytical support for your digital communication efforts.
Expert in developing communication strategies within any digital platform–online, social media, digital networks and mobile–our team combines technical ability and cultural and linguistic understanding, enabling InterMedia to provide uniquely nuanced, accurate, and relevant interpretations of online conversations and digital data that go beyond day-to-day Web metrics. We use the following three-step approach for every digital project:
Explore–Identifying communities that matter and the influential users within those communities. We profile and listen to what these influencers say and how they interact, and we use this insight to develop digital engagement strategies that optimize your impact.
Engage–Harnessing the interests of influential digital community members and helping clients engage those users in the wider conversations important to their cause. We utilize a rich toolbox of engagement techniques, including digital network analysis, Geographic Information System (GIS) mapping, and hybrid on- and off-line approaches.
Evaluate–Assessing the influence and impact of digital campaigns on an ongoing basis, enabling our clients to build on successes and make campaign course corrections when needed. Our evaluation methods and strategic counsel allow you to make evidence-based decisions.