InterMedia provides research and analysis in support of:
- Short- and medium-term communications plans as part of public diplomacy or national security policy, supporting military or diplomatic objectives, deployments, for crisis communications or media-response teams.
- Long-term communications, as part of public diplomacy or international development programs.
We offer valuable insight at key steps in the strategic communications process:
- Research during the planning or pre-execution phases of the strategic communications plan.
- Analysis and evaluation of plan post-execution; measures of effectiveness; impact.
Defining a Target Audience
InterMedia can also help research and analyze a client’s communications target audience:
- General population or specific ethnic group - InterMedia’s national surveys provide a holistic picture of the media environment, covering in-depth media and communications preferences, behaviors and attitudes.
- Influencers and decision-makers - Our specialists’ unique qualitative research capabilities can identify key characteristics of the influencers and decision-makers that affects a client's audience.
Alex Wooley is the vice-president of Communications and Development.