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InterMedia’s Areas of Activity:
- Global insight and counsel -- InterMedia provides research and counsel based on understanding the views and habits of people around the world, particularly in challenging environments.
- Innovative knowledge-sharing -- InterMedia shares research findings though user-friendly web portals and data query tools, as well as through direct dissemination of our broad knowledge base of global media trends.
- Research expertise with hard-to-reach populations – InterMedia uses high-quality research for analysis and advice to our clients who need to connect with urban, rural and remote communities; those at the bottom of the pyramid (BOP); fragile-state residents; and people in conflict or post-conflict areas.
- Impact evaluation – InterMedia employs a variety of online and offline methods to measure how programs and campaigns meet the needs of target audiences and stakeholders; whether they have a lasting and enabling impact.
InterMedia's Portfolio of Methodologies
We apply a range of traditional and innovative methods and analytical techniques to design effective research strategies and to help clients understand how media, information and communication can effect positive change.
- Quantitative Surveys
- Focus Groups
- In-depth Interviews
- Ethnographies
- Expert Panels
- User Groups
- Media Labs
- Content Analysis
- Online Surveys and Research Communities
- Online/Social Media Monitoring
InterMedia is launching six new products to address key issues in sectors and environments where we work:
Influence Audit ©
Analyzes the ranage and relative importance of factors influencing people's judgments and decision-making in a variety of socio-cultural contexts.
Cross-platform Engagement Index ©
Identifies which multi-platform communication initiatives are most effective in reaching and engaging target audiences.
Access to Information MDG Tracker ©
Monitors populations’ access to information, knowledge and engagement on a range of topics (health, finance, rights etc) relevant to achieving the Millennium Development Goals.
Effective and Inclusive Elections Citizen Research Program ©
Identifies factors affecting participation in and knowledge about upcoming elections 12 to 18 months ahead of voting day, to help guide pre-election strategies.
Disaster Preparedness and Response Information Toolkit ©
Maps the media and information landscape in disaster-prone areas to support relief and humanitarian communication efforts to affected populations.
Sports Events Research Planner ©
Provides evidence on the barriers and facilitators to leveraging the engagement of large audiences with the media coverage of major sports events.