InterMedia built its name on its wide range of traditional and innovative research methods, focusing on local, national and international media environments, new communications technologies and audience media preferences. Since 1996, InterMedia has been researching how audiences around the globe use various media to stay informed—how they get their information and stay connected to the outside world and to each other.
Clients include:
U.S. International Broadcasters
BBC
Deutsche Welle
Channel One Russia
Radio Netherlands Worldwide
Radio Canada International
Radio Australia
Media as an Interactive Experience
Because
of the rapid growth and proliferation of new communications technologies—satellite
TV and radio, the internet, SMS and blogs—more people around the
world have access to more media, as both consumers and as content producers.
The line between media and communications is blurring rapidly. Getting
information is no longer a passive experience; media are becoming increasingly
interactive, acting as a conduit through which knowledge and opinions flow.
Our clients include broadcasters, governments, NGOs, think-tanks, advocacy
organizations and marketers who want to know how people are using these
technologies and why.
A sample of the information we gather for clients include:
- How often audiences use radio, TV, press, the Internet, SMS, and word-of-mouth to garner information;
- Audiences’ most important news and information sources;
- Media equipment they own;
- Trustworthiness of media they use;
- How they receive TV and radio signals—satellite, cable, FM, shortwave, for example;
- Activities for which they use internet and how it is accessed (broadband, dial-up, Internet cafes);
- Uses of cell phone technology
Our clients look to InterMedia to find the best way to reach populations, from hip young professionals in the dynamic urban centers of countries like India and China, to isolated, rural, difficult-to-access groups in Asia and Africa.
Whatever our clients need to do to reach their audiences, we help them do it. From advising them about effectual media and communications strategies to evaluating program effectiveness and reach, we equip our clients with the tools they need to achieve their objectives.