Quantitative Results
InterMedia’s core business includes conducting quantitative research for a range of clients. InterMedia has the in-house methodological, statistical, research and analytical expertise for custom survey projects of almost any size or degree of complexity.
Each year InterMedia manages a regular program of surveying in more than 60 countries, including surveys among difficult to access populations. Our global focus and experience managing multi-country projects includes refined methodologies for achieving our client’s research objectives. Working with the client, InterMedia handles each step of fielding a survey, including:
- Consulting
- Objective-setting
- Survey questionnaire design
- Survey design
- In-country fieldwork supervision
- Data processing
- Quality control
- Strategic analysis
- Presentation of deliverables in a variety of formats
As a professional provider of research services since 1996, InterMedia requires its staff as well as its partners to conform to its quantitative research specifications and associated contractual terms. InterMedia is a member of ESOMAR, CASRO, WAPOR/AAPOR, MRA and MRS (UK), adhering to all international guidelines and standards. We are constantly refining our specifications in line with best practices to satisfy client needs, balancing scientific methodological rigor with sensitivities to local cultural, infrastructural and political realities. Together, these systems, practices and standards constitute InterMedia’s Quality Control (QC) Program, with the ultimate goal of ensuring the highest-quality deliverables.
Since 1996 InterMedia has conducted more than 600 surveys with more than 1 million respondents among developing and transitional societies worldwide. This wealth of information and analysis enables us to equip our clients with actionable intelligence, advice and strategy.
Nadra Garas is InterMedia’s Quantitative Research Director
You can review/download our PDF brochure, Media and Opinion Data from Developing Countries.