InterMedia applies a strategic approach at every stage of a project. We understand client priorities, design research methods and questions, manage multiple projects across countries, train staff and supervise research on the ground, and deliver in-depth analysis and recommendations. The results are custom solutions designed and executed with insight and imagination, using the most appropriate and cost-effective research techniques, from high-tech to low-tech.
We provide a full range of research, evaluation and consulting services that help clients turn public attitudes and media behaviors into market intelligence and strategic communications solutions in transitional and developing countries worldwide.
Knowing the Territory
Our in-depth knowledge of local cultures, media and research environments enable us to offer clients timely, cost-effective and reliable data tailored to their needs and budgets. In addition, we work closely with clients to translate research findings into actions and strategies that further their communications or programmatic goals.
When political or socioeconomic factors deter the use of standard research methods, we create flexible methodologies that promote access to difficult-to-reach or typically underrepresented population groups and thus yield more targeted results. InterMedia has a substantial history of carrying out pioneering studies in regions and among groups that are traditionally outside the range of large-scale commercial research.