WHAT WE DO
InterMedia’s research and consulting work spans a broad topical and geographic spectrum, with a focus on providing clients with strategic program guidance and impact evaluation. Key practice areas are: financial inclusion; global health communications; and engaging global publics for conflict resolution, citizen empowerment and advancing democracy. InterMedia typically works in about 20 countries a year. Here’s a representative sample of our current and recent research.
I. Financial Inclusion / Mobile Money
Globally, 2.5 billion people lack access to banks or other traditional financial instruments, either because such services are physically unavailable or fail to meet their needs. The world’s poor in particular have a vital need for financial services to help them build assets, manage household cash and survive emergencies.
In partnership with the Bill & Melinda Gates Foundation, the Grameen and GSMA Foundations and others, InterMedia is exploring pathways to alleviate global poverty by learning how to help the world’s poorest people take advantage of widely available mobile phones and other digital technology to access financial tools and participate more fully in their local economies.(Learn more)
II. Engaging Global Publics
Since 1996, InterMedia has conducted more than 800 audience and opinion surveys engaging more than 1 million people in 60 countries for the Voice of America, Radio Free Europe/Radio Liberty and other U.S. and leading European international broadcasters.
Current and recent audience research projects include nationwide surveys of China for the U.S.-sponsored Radio Free Asia; of Tanzania for the British Broadcasting Corporation; VOA audience research in Korea and Somalia; a study of strategies for enhancing VOA’s broadcast coverage by Direct-to-Home satellite services; and a study for the German-funded Deutsche Welle of the mobile phone news sectors in Argentina, Brazil, Egypt, India and Russia.
Much of InterMedia’s research serves government and private-sector clients dedicated to the development of civil society in emerging democracies, strategic communications, public diplomacy and conflict resolution.(Learn more)
III. Global Health
From Africa across South Asia to Papua New Guinea, InterMedia works with global health organizations to refine their communications strategies to help local populations understand how to improve healthcare systems and combat disease, from HIV/AIDS to the last remnants of endemic polio.(Learn more)