Research for Global Development

October 23rd – 24th: InterMedia Europe in a consultation workshop with UNICEF


 

InterMedia Europe presented and discussed with UNICEF and the wider UN family the findings of its recent research entitled Building Support for International Development (BSID). InterMedia was selected due to the rigorous work in this field and UNICEF felt that this expertise could provide insights and tools towards strengthening their own communication and advocacy work.

The research built upon the assumption that successful engagement with the public and Policy Makers can steer development policies in a desired direction and help to sustain aid flows. The report provides analytical work on key constituencies and target groups in major donor countries and aims to give a roadmap for communication with key policy actors.

The report and workshops conducted by InterMedia drew on survey, focus group and in-depth interview research in five major donor countries. The research goes beyond typical analyses of opinions about aid policies to consider the actual drivers of and impediments to deeper engagement. It is thus a practical guide to interacting with these groups and spurring them toward policy action.

InterMedia ran a workshop and presentation for the Communication offices of UN agencies and the UN secretariat, discussing priority issues, key launches, and campaigns. This was followed by a general presentation of the findings of BSID, with defined examples that show what the findings mean for the UN agencies. The discussions has a specific focus on how they communicate with different constituencies in donor and programme countries, and how they can leverage support and build alliances with the public and donor states.

Do you have thoughts to share? Idea? You can join the global discussion about effective engagement on global development issues at Audience Scapes.

InterMedia

October 23rd – 24th: InterMedia Europe in a consultation workshop with UNICEF


 

InterMedia Europe presented and discussed with UNICEF and the wider UN family the findings of its recent research entitled Building Support for International Development (BSID). InterMedia was selected due to the rigorous work in this field and UNICEF felt that this expertise could provide insights and tools towards strengthening their own communication and advocacy work.

The research built upon the assumption that successful engagement with the public and Policy Makers can steer development policies in a desired direction and help to sustain aid flows. The report provides analytical work on key constituencies and target groups in major donor countries and aims to give a roadmap for communication with key policy actors.

The report and workshops conducted by InterMedia drew on survey, focus group and in-depth interview research in five major donor countries. The research goes beyond typical analyses of opinions about aid policies to consider the actual drivers of and impediments to deeper engagement. It is thus a practical guide to interacting with these groups and spurring them toward policy action.

InterMedia ran a workshop and presentation for the Communication offices of UN agencies and the UN secretariat, discussing priority issues, key launches, and campaigns. This was followed by a general presentation of the findings of BSID, with defined examples that show what the findings mean for the UN agencies. The discussions has a specific focus on how they communicate with different constituencies in donor and programme countries, and how they can leverage support and build alliances with the public and donor states.

Do you have thoughts to share? Idea? You can join the global discussion about effective engagement on global development issues at Audience Scapes.

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