Research for Global Development

Networked Audiences: 10 New Rules of Engagement


InterMedia COO Susan Gigli and Director of Networked Communication Research Dr. Ali Fisher advise media organizations on how to embrace and benefit from new digital platforms through their 10 New Rules of Engagement.

They outlined these 10 New Rules in a recent article published by the Association for International Broadcasting’s (AIB) international broadcasting magazine, The Channel.

1. Recognize that meaningful engagement is through huge numbers of few-to-few interactions.

2. Participate in user networks to generate loyalty.

3. Broaden conceptions of reach, motivation, response and impact to reflect the digital terrain.

4. Move beyond geography as the standard for defining audiences.

5. Identify prominent producers, brokers and consumers of information.

6. Give “reciprocity” equal weight to reach.

7. View multilingual individuals as key connectors between languages and geographies.

8. Propel journalists beyond reporting toward information brokering.

9. Tap into the extensive networks of celebrities.

10. Strive to retain users’ trust as they increasingly turn to their own networks for advice and guidance.

 

 

You can read the full article published by the AIB here.

 

InterMedia

Networked Audiences: 10 New Rules of Engagement


InterMedia COO Susan Gigli and Director of Networked Communication Research Dr. Ali Fisher advise media organizations on how to embrace and benefit from new digital platforms through their 10 New Rules of Engagement.

They outlined these 10 New Rules in a recent article published by the Association for International Broadcasting’s (AIB) international broadcasting magazine, The Channel.

1. Recognize that meaningful engagement is through huge numbers of few-to-few interactions.

2. Participate in user networks to generate loyalty.

3. Broaden conceptions of reach, motivation, response and impact to reflect the digital terrain.

4. Move beyond geography as the standard for defining audiences.

5. Identify prominent producers, brokers and consumers of information.

6. Give “reciprocity” equal weight to reach.

7. View multilingual individuals as key connectors between languages and geographies.

8. Propel journalists beyond reporting toward information brokering.

9. Tap into the extensive networks of celebrities.

10. Strive to retain users’ trust as they increasingly turn to their own networks for advice and guidance.

 

 

You can read the full article published by the AIB here.

 

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