Research for Global Development

Mobile Money in Uganda: New Report


Based on interviews with 3,000 Ugandan households, new InterMedia research shows that there is significant potential for mobile money expansion, including among the very poor (or bottom-of-the-pyramid populations).

In 2011, the Bill & Melinda Gates Foundation’s Financial Services for the Poor program commissioned InterMedia to conduct a three-year study to monitor the uptake, use and market potential of mobile money services  in Pakistan, Uganda and Tanzania.  Long-term, this project will monitor mobile money market growth and measure how effectively barriers to uptake have been overcome.  The first report in this series focuses on our work in Uganda.

Awareness of mobile money services among nonusers is relatively high, indicating an opportunity for further growth in service adoption.  Notably, two-thirds of all surveyed households have at least one member who owns a mobile phone and an active SIM card. Moreover, more than half of households without bank accounts and households living below the poverty line can access a mobile phone and own a SIM card.

The limited uptake of mobile money appear to be related to an incomplete understanding of the available services among mobile money users and nonusers. An insufficient number of agents, inconsistent service quality, and low liquidity have also emerged as serious impediments to uptake and more frequent use of mobile money, particularly in the rural areas.

Read a two-page summary of the results, or click here to learn more about the project and a link to the full report.  And please let me know what you think in the comments section below.

InterMedia

Mobile Money in Uganda: New Report


Based on interviews with 3,000 Ugandan households, new InterMedia research shows that there is significant potential for mobile money expansion, including among the very poor (or bottom-of-the-pyramid populations).

In 2011, the Bill & Melinda Gates Foundation’s Financial Services for the Poor program commissioned InterMedia to conduct a three-year study to monitor the uptake, use and market potential of mobile money services  in Pakistan, Uganda and Tanzania.  Long-term, this project will monitor mobile money market growth and measure how effectively barriers to uptake have been overcome.  The first report in this series focuses on our work in Uganda.

Awareness of mobile money services among nonusers is relatively high, indicating an opportunity for further growth in service adoption.  Notably, two-thirds of all surveyed households have at least one member who owns a mobile phone and an active SIM card. Moreover, more than half of households without bank accounts and households living below the poverty line can access a mobile phone and own a SIM card.

The limited uptake of mobile money appear to be related to an incomplete understanding of the available services among mobile money users and nonusers. An insufficient number of agents, inconsistent service quality, and low liquidity have also emerged as serious impediments to uptake and more frequent use of mobile money, particularly in the rural areas.

Read a two-page summary of the results, or click here to learn more about the project and a link to the full report.  And please let me know what you think in the comments section below.

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