Research for Global Development

Mobile Money in Tanzania: Use, Barriers & Opportunity


The Tanzanian market shows potential for further mobile money (m-money) adoption, according to a new InterMedia report, Mobile Money in Tanzania: Use, Barriers, and Opportunity. Sixty-three percent of surveyed households have access to a mobile phone, and fifty-six percent of households own at least one active SIM card, a requirement for opening an m-money account. Even among rural, unbanked and poor households (those living on less than $2 a day), about one-half of households have access to a mobile phone and own a SIM card.

The leading challenge to m-money uptake is the inconsistent service quality offered by m-money agents. The large majority of registered users reported they had encountered problems with agents. Another impediment to m-money uptake suggested by the survey findings is an insufficient understanding of m-money applications by potential and current users.

This report is part of the Financial Inclusion Tracker Surveys (FITS) project. This report presents the key findings from the first annual FITS survey of 2,980 households in Tanzania conducted in April and May 2012.

We also released the first and second Tanzanian mini-surveys.

InterMedia

Mobile Money in Tanzania: Use, Barriers & Opportunity


The Tanzanian market shows potential for further mobile money (m-money) adoption, according to a new InterMedia report, Mobile Money in Tanzania: Use, Barriers, and Opportunity. Sixty-three percent of surveyed households have access to a mobile phone, and fifty-six percent of households own at least one active SIM card, a requirement for opening an m-money account. Even among rural, unbanked and poor households (those living on less than $2 a day), about one-half of households have access to a mobile phone and own a SIM card.

The leading challenge to m-money uptake is the inconsistent service quality offered by m-money agents. The large majority of registered users reported they had encountered problems with agents. Another impediment to m-money uptake suggested by the survey findings is an insufficient understanding of m-money applications by potential and current users.

This report is part of the Financial Inclusion Tracker Surveys (FITS) project. This report presents the key findings from the first annual FITS survey of 2,980 households in Tanzania conducted in April and May 2012.

We also released the first and second Tanzanian mini-surveys.

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