Research for Global Development

Mobile Money in Pakistan: Use, Barriers and Opportunities


FITS Pakistan CoverNine in 10 Pakistani households—including poor, rural and unbanked households—have access to a mobile phone and a SIM card. However, the rates of m-money registration and use are low.

There are several financial service areas with potential for market growth. Non-remittance payments provide the largest opportunities for m-money expansion. Ninety-four percent of surveyed households reported sending at least one payment in the past six months, with the government (69 percent of payments) and utility companies (24 percent of payments) receiving the largest number of those cash payments. Ten percent of households reported receiving payments in the past six months, with the government serving as the sender of two-thirds (72 percent) of those payments in the form of salaries and/or benefits.

Another area for potential m-money growth is savings. Two in five households report saving money in one way or another, including one in five households that save with formal financial institutions. However, even among households that use m-money, saving on an m-money account is rare (0.4 percent).

Read the full report here.

The first mini survey from Pakistan was also released, and can be found here.

InterMedia

Mobile Money in Pakistan: Use, Barriers and Opportunities


FITS Pakistan CoverNine in 10 Pakistani households—including poor, rural and unbanked households—have access to a mobile phone and a SIM card. However, the rates of m-money registration and use are low.

There are several financial service areas with potential for market growth. Non-remittance payments provide the largest opportunities for m-money expansion. Ninety-four percent of surveyed households reported sending at least one payment in the past six months, with the government (69 percent of payments) and utility companies (24 percent of payments) receiving the largest number of those cash payments. Ten percent of households reported receiving payments in the past six months, with the government serving as the sender of two-thirds (72 percent) of those payments in the form of salaries and/or benefits.

Another area for potential m-money growth is savings. Two in five households report saving money in one way or another, including one in five households that save with formal financial institutions. However, even among households that use m-money, saving on an m-money account is rare (0.4 percent).

Read the full report here.

The first mini survey from Pakistan was also released, and can be found here.

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