Research for Global Development

InterMedia Announces Launch of InterMedia Europe


At a recent knowledge sharing event held in London, InterMedia Europe urged the public and private sectors to make full use of research evidence before committing funds to international development.

Latest figures from the OECD show that more than 500 billion dollars was spent worldwide on development aid in 2010, a 300% increase on spending in 2003. This massive investment could have greater impact at a greater pace if funders used data to inform their strategic decision making.

Chief Operating Officer of InterMedia Europe, Dr. Gerry Power, says that robust information has never been more readily available than it is now:

“The speed of communications today makes it possible for any organisation, large or small, to gain access to robust and compelling data. Placing demand-driven research at the heart of policy means that interventions understand their starting points and measure their progress accordingly.  It is much easier to then know what worked, what didn’t and why, and to make smart strategic corrections to maximize the impact of the effort.”

Since its formation in the United States in 1996, the InterMedia Group has been delivering specialized, applied research in more than 100 emerging markets and highlights its unique qualifications to help organizations obtain the data they need for strategic decision making.

The event in London, attended by more than 60 leaders, practitioners and innovators was held to both share knowledge and to launch the creation of InterMedia Europe, the newest member of the InterMedia Group family.  After introductory remarks from InterMedia trustees Ambassador Richard Carlson and Sir Peter Middleton, attendees were treated to 10 minute rotating “speed presentations” about InterMedia’s innovative research approaches. Klara Debeljak described the Young Publics Initiative which measures the views and aspirations of youth aged 16-25 in politically isolated countries with a significant “youth bulge” such as Burma and Iran. Dr. Ali Fisher presented on digital and social media insights, Joe Bonnell presented on understanding impact, and and Max Richman presented on mobile innovation research (specifically mobile money).

InterMedia Europe will enable the InterMedia Group to broaden and deepen our reach throughout Europe and the developing world. InterMedia Europe has a three-pronged mission:  To conduct innovative research, to strengthen research capacity and to share knowledge.

InterMedia Europe is a registered British charity in England and Wales.

InterMedia

InterMedia Announces Launch of InterMedia Europe


At a recent knowledge sharing event held in London, InterMedia Europe urged the public and private sectors to make full use of research evidence before committing funds to international development.

Latest figures from the OECD show that more than 500 billion dollars was spent worldwide on development aid in 2010, a 300% increase on spending in 2003. This massive investment could have greater impact at a greater pace if funders used data to inform their strategic decision making.

Chief Operating Officer of InterMedia Europe, Dr. Gerry Power, says that robust information has never been more readily available than it is now:

“The speed of communications today makes it possible for any organisation, large or small, to gain access to robust and compelling data. Placing demand-driven research at the heart of policy means that interventions understand their starting points and measure their progress accordingly.  It is much easier to then know what worked, what didn’t and why, and to make smart strategic corrections to maximize the impact of the effort.”

Since its formation in the United States in 1996, the InterMedia Group has been delivering specialized, applied research in more than 100 emerging markets and highlights its unique qualifications to help organizations obtain the data they need for strategic decision making.

The event in London, attended by more than 60 leaders, practitioners and innovators was held to both share knowledge and to launch the creation of InterMedia Europe, the newest member of the InterMedia Group family.  After introductory remarks from InterMedia trustees Ambassador Richard Carlson and Sir Peter Middleton, attendees were treated to 10 minute rotating “speed presentations” about InterMedia’s innovative research approaches. Klara Debeljak described the Young Publics Initiative which measures the views and aspirations of youth aged 16-25 in politically isolated countries with a significant “youth bulge” such as Burma and Iran. Dr. Ali Fisher presented on digital and social media insights, Joe Bonnell presented on understanding impact, and and Max Richman presented on mobile innovation research (specifically mobile money).

InterMedia Europe will enable the InterMedia Group to broaden and deepen our reach throughout Europe and the developing world. InterMedia Europe has a three-pronged mission:  To conduct innovative research, to strengthen research capacity and to share knowledge.

InterMedia Europe is a registered British charity in England and Wales.

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