.png)
InterMedia is proud to be a partner in helping to plan, guide and assess international development projects around the world.
We have provided research, evaluation and consulting services for the Bill & Melinda Gates Foundation, USAID, UNDP, Search for Common Ground, the Population Reference Bureau, Equal Access and many other clients in a range of program areas – financial access, mobile money and other mobile applications, media development, health communications, IT skills development, education and democracy/governance.
InterMedia created AudienceScapes (www.audiencescapes.org), with support from the Bill & Melinda Gates Foundation, as an online resource center and dedicated research program aimed at supporting development goals. It focuses on the use of media, mobile devices and word-of-mouth communication by the general public and by policymakers.
AudienceScapes has become a widely-used tool by funders, implementers and policy advocacy groups, both for strategic planning support and for disseminating their own research-based knowledge to the broader development community.
InterMedia Invests in People: Capacity Strengthening Initiatives
Since its founding in 1996, InterMedia has believed in the positive return on investment in local research and analytical skills.
As a nonprofit research-based consultancy and social enterprise, we are committed to strengthening the research expertise and skills of partners, clients and collaborators to ensure that knowledge we bring continues to provide positive local impact. InterMedia has trained teams of local researchers as part of some 2,000 projects executed in more than 100 countries worldwide.
The East Africa Research Training Initiative
In collaboration with City University London, InterMedia is developing a program to enhance research knowledge and skills in East Africa.
The program will merge the technical training experience of City University and African academic partners with the practical research experience of InterMedia's teams on the ground.
A Few Examples of InterMedia Capacity Strengthening in Research and Analysis
Uganda - In the course of helping Panos London assess the impact of local public-interest radio stations in Uganda, InterMedia established a comprehensive training module for local researchers. This ensured the project would be sustainable over the long term with research management handled locally.
Morocco - Amid a liberalizing media market, local media professionals were eager to understand their current and potential audiences, but they had few resources or tools with which to do so. InterMedia, in collaboration with IREX, organized and ran workshops with media leaders on the application of audience research to understand media markets and improve programs and content.
Bosnia - Back when Bosnia was establishing itself as an independent country, InterMedia was brought in to bolster the media sector. InterMedia helped establish a commercial ratings system and trained media and commercial companies on their proper application. The successful project was duplicated in several other emerging countries.