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InterMedia delivers research and evaluation that dig below assumptions and stereotypes, providing rare insight and informed analysis. We get reliable, in-depth results because we intimately know each of the 60 countries in which we regularly conduct research. Combined, InterMedia’s staff speaks more than 20 languages and has decades’ worth of experience in the Middle East, Africa, Asia, Eastern Europe and Latin America.
We know how to tap local knowledge; we have the adaptability to overcome the daily hurdles inherent in our research, which means our clients’ objectives are always in focus. We boast an in-depth understanding of local media and research environments, including the costs and project feasibility.
Our research with diverse populations—Iranian students, Kosovar refugees, Tibetan monks and North Korean defectors, among them—means we have access to the complex factors informing behavior in the markets we cover. And our global network of local partners shares our high sense of purpose and cultural awareness.
Committed to Strengthening Local Capacity
We know the value of local knowledge. We collaborate with a variety of local stakeholders to ensure that the quality of our analysis and insights is enhanced by a deep understanding of the local culture. Further, we believe in the return on investment in local research infrastructure and are committed to strengthening the technical skills and research expertise of our partners in the countries where we work.