We provide clients the most current information on media habits and innovations so they can make informed decisions. We identify the tools and trends in new modes of communication early on so our clients can stay ahead of the curve, tracking the new technologies people around the world are using and for what.
The Shifts in Interpersonal Connection
We gather information on Internet and cell phone use in every survey we conduct and have data on these and other forms of new communications going back years. This information is continuously deepened, with questions in surveys on new modes of informal communication and the uptake of new technologies so clients can more effectively target their message. We have been able to cull rare and invaluable findings from our research, including how North Koreans use cell phones to get around prohibitions on communication to the outside world and how Latin American poor use cabinas publicas to bridge the digital divide.