InterMedia has more than a decade’s experience of consulting, analysis, evaluation and research on public diplomacy, covering areas like media and communication attitudes and behavior and public opinion. InterMedia’s global reach means that it is able to develop analysis from research among populations worldwide—for example Muslims living throughout Asia and in Europe as well those in the Arab world—or narrowly focused in InterMedia’s niche of difficult-to-access populations. While some governments focus almost exclusively on particular regions of the world, InterMedia’s comprehensive program of research means that it is active year-round in unpredictable parts of the world that could become diplomatic or security hotspots overnight.
U.S. Department of State, Office of International Information Programs (IIP)
Advancing Public Diplomacy Impact
InterMedia undertook a groundbreaking multimethod assessment of the impact of the full range of public diplomacy (PD) activities in seven countries (Bangladesh, Brazil, Cambodia, Indonesia, Kenya, Morocco and Turkey). In addition to providing outcome data in support of established PD metrics on the quality and effectiveness of PD activities among past participants and control groups in each country, the study developed new measures of engagement and identified new strategic population segments that are currently unreached.
U.S. Embassy, Kabul, Public Affairs Section
Afghan Educational & Cultural Grants
InterMedia is conducting a nationwide evaluation of educational and cultural grant activities across Afghanistan, ranging from English language, arts and media training, to youth and sports programs, to cultural heritage and library grants. The multiphase evaluation assesses the extent to which the grants are helping to increase engagement with Afghans, especially youth, and to strengthen Afghan civil society based on four key factors: knowledge and skill acquisition, positive change in attitudes and behaviors, increased engagement and linkages, and satisfaction with grant activities.
InterMedia | AudienceScapes
InterMedia Young Publics Project
Youth populations are bulging in developing countries worldwide. For development and public diplomacy, it is vital to understand how these young people think about themselves and their place in the world. The project aims to identify the value priorities and media and technology habits of this “under-researched” group. The project features surveys of 1,000 men and women aged 16-25 in each of the following countries: Afghanistan, Egypt, Haiti, Iran, Myanmar, Nigeria and Zimbabwe.