InterMedia is working in over 100 emerging and developing markets worldwide to help clients understand, measure and advance their policy, program and investment impact. As shown in the examples below, our impact evaluation practice spans a range of sectors:
- Financial Access and Mobile Money
- Market Innovation
- Computer and Skills Training Social Change
- Conflict Prevention
- Public Diplomacy & Strategic Communication
The Bill & Melinda Gates Foundation
Tanzania Mobile Money Tracker (TMMT)
InterMedia is helping the Bill & Melinda Gates Foundation’s Financial Services for the Poor group to design interventions that increase the speed and depth of mobile money take-up in developing countries. In Tanzania, InterMedia is carrying out a multimethod evaluation aimed at better understanding several key issues: barriers to consumer adoption, obstacles and incentives for mobile money use, and how and why different market segments use mobile money.
Bankable Frontier Associates/The Bill & Melinda Gates Foundation
Financial Services for the Poor
InterMedia was part of a multiyear, multiregion evaluation on behalf of the Bill & Melinda Gates Foundation’s Financial Services for the Poor (FSP) initiative, to gauge grantee financial institutions’ effectiveness in targeting bottom-of-the-pyramid individuals. Acting as a subcontracted partner of Bankable Frontier Associates, InterMedia led the study in Malawi, the Democratic Republic of the Congo and Peru.
The Bill & Melinda Gates Foundation
Financial Inclusion Tracker Surveys (FITS)
The Financial Inclusion Tracker Surveys (FITS) is a three-year study aimed at tracking citizens’ access to financial services generally and the uptake, use and impact of mobile money services in particular. The project is being piloted in Uganda, Tanzania and Pakistan and involves annual nationally representative, panel-type surveys in each country in order to yield valuable demand-side knowledge for financial access/mobile money stakeholders.
Community Conversations Project
InterMedia conducted a monitoring and evaluation study aimed at understanding the impact of a “Community Conversations” development project aimed at curbing domestic violence in Cambodia. The study tracked changes in attitudes, perceptions and beliefs related to domestic violence over a two-year period across 16 districts and 44 communes in three target provinces.
U.S. Embassy, Kabul, Public Affairs Section
Afghan Educational & Cultural Grants
InterMedia is conducting a nationwide evaluation of educational and cultural grant activities across Afghanistan, ranging from English language, arts and media training, to youth and sports programs, to cultural heritage and library grants. The multiphase evaluation assesses the extent to which the grants are helping to increase engagement with Afghans, especially youth, and to strengthen Afghan civil society based on four key factors: knowledge and skill acquisition, positive change in attitudes and behaviors, increased engagement and linkages, and satisfaction with grant activities.
The Bill & Melinda Gates Foundation and the Rockefeller Foundation
Center for Health Market Innovations
InterMedia conducted an assessment of the global reach and impact of the Center for Health Market Innovations (healthmarketinnovations.org), an online portal and knowledge-sharing community connecting innovators across 105 countries aimed at improving health market performance and financial protection for the poor. The assessment used a combination of offline and online methods to measure awareness, use and impact, and included a digital network analysis to demonstrate impact in the social media space.
Cisco Learning Institute
Technical Skills Training and Employment Impact
InterMedia collaborated with the consulting firm GCR in conducting an impact assessment of Cisco Learning Institute’s Academies in Africa. The assessment involved in-depth interviews with four target audiences (students, instructors, employers and community leaders) in six African countries (Nigeria, Cameroon, Senegal, Kenya, Uganda and Zambia) and explored the impact of Cisco’s Academies on communities in terms of increase in internet access, improved gender equality, retention of well-trained workers and economic improvement.
Microsoft Community Affairs
How IT Skills Benefit Bottom of the Pyramid Populations
InterMedia carried out a nine-country study across South and Southeast Asia (Bangladesh, India, Hong Kong, Indonesia, Malaysia, Nepal, Philippines, Singapore and Sri Lanka) to understand and quantify how socio-economically disadvantaged (“bottom of the pyramid”) individuals benefit from gaining basic IT skills. Specifically, the study looked at the impact of IT training on employment options and wage earning potential across different economic sectors, and as compared to computer illiterate groups in the same social strata.
U.S. Department of State, Office of International Information Programs (IIP)
Advancing Public Diplomacy Impact
InterMedia undertook a groundbreaking multi-method assessment of the impact of the full range of public diplomacy (PD) activities in seven countries (Bangladesh, Brazil, Cambodia, Indonesia, Kenya, Morocco and Turkey). In addition to providing outcome data in support of established PD metrics on the quality and effectiveness of PD activities among past participants and control groups in each country, the study developed new measures of engagement and identified new strategic population segments that are currently unreached.
USAID, Academy for Educational Development and Equal Access
Peace through Development Program
InterMedia conducted an impact assessment of radio programs in Chad and Niger produced under USAID’s Peace through Development Program and aimed at reducing conflict, violence and support for terrorist activities. The assessment looked at the extent to which exposure to the radio programs influenced attitudes and behavior among specific target groups, and provided important feedback for improving program content and relevance.
Community Action Investment Program:
Capacity Building and Reducing Internal Conflict
InterMedia conducted a three-year multistage evaluation of USAID’s Community Action Investment Program (CAIP), which was designed to build community capacity and alleviate tension in areas in Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan deemed at risk for interethnic conflict. An experimental design was developed to compare perceptions and impact among CAIP and non-CAIP communities within and across the four countries.