Research for Global Development

Communication for Development (C4D) in the Mekong


Countries: Cambodia, Laos, Myanmar and Vietnam

Challenge

ABC International Development (ABC ID) wanted to explore strategic areas of focus for communication for development (C4D) in the Mekong to further achievement of the development goals. This includes a broader regional media strengthening approach and identification of C4D opportunities. ABC ID provided technical and strategic support in consultation with and with financial support from AusAID, the international development agency of the Australian Government.

 Approach

First, in-depth desk research was carried out in order to understand the media landscape, regulations, professional environment and citizen access to information for the four countries (Cambodia, Laos, Myanmar and Vietnam) in the study.

Second, in-depth interviews were conducted with key stakeholders representing AusAID, academic institutions, C4D experts, governance organizations, governments, international NGOs, international regional organizations, media companies, and other international donors and local NGOs. The interviews were designed to address the following topics:

  • Stakeholders’ perceptions of development priorities faced by the country;
  • Whether or not C4D can help in addressing these priorities;
  • Identification of the best examples and practices of in-country C4D;
  • Future opportunities in C4D in the country; and
  • Potential for a regional approach to C4D.

Insight

The research provided a platform and a sound basis to implement C4D in Mekong development activities, with clear opportunities and constraints. It demonstrated that C4D contributes to more effective development. The desire to increase effectiveness was also recognised by those interviewed, with some noting that the absence of C4D undermined development progress. Given the cross-sectoral nature of C4D, the research was also deemed to be of broader use to AusAID programs and initiatives. The findings identified that there is an opportunity for Australia to take a leadership role in this space in the Mekong, driving a C4D network and C4D capacity building with a goal of embedding C4D into development programs to achieve better development outcomes. The perspectives represented in this research from across the Mekong region speak to the potential of C4D to achieve these important results.

 

InterMedia

Communication for Development (C4D) in the Mekong


Countries: Cambodia, Laos, Myanmar and Vietnam

Challenge

ABC International Development (ABC ID) wanted to explore strategic areas of focus for communication for development (C4D) in the Mekong to further achievement of the development goals. This includes a broader regional media strengthening approach and identification of C4D opportunities. ABC ID provided technical and strategic support in consultation with and with financial support from AusAID, the international development agency of the Australian Government.

 Approach

First, in-depth desk research was carried out in order to understand the media landscape, regulations, professional environment and citizen access to information for the four countries (Cambodia, Laos, Myanmar and Vietnam) in the study.

Second, in-depth interviews were conducted with key stakeholders representing AusAID, academic institutions, C4D experts, governance organizations, governments, international NGOs, international regional organizations, media companies, and other international donors and local NGOs. The interviews were designed to address the following topics:

  • Stakeholders’ perceptions of development priorities faced by the country;
  • Whether or not C4D can help in addressing these priorities;
  • Identification of the best examples and practices of in-country C4D;
  • Future opportunities in C4D in the country; and
  • Potential for a regional approach to C4D.

Insight

The research provided a platform and a sound basis to implement C4D in Mekong development activities, with clear opportunities and constraints. It demonstrated that C4D contributes to more effective development. The desire to increase effectiveness was also recognised by those interviewed, with some noting that the absence of C4D undermined development progress. Given the cross-sectoral nature of C4D, the research was also deemed to be of broader use to AusAID programs and initiatives. The findings identified that there is an opportunity for Australia to take a leadership role in this space in the Mekong, driving a C4D network and C4D capacity building with a goal of embedding C4D into development programs to achieve better development outcomes. The perspectives represented in this research from across the Mekong region speak to the potential of C4D to achieve these important results.

 

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