Research for Global Development

Building Innovative Strategies in the Era of Big Data


The potential in the era of big data comes not from drowning in a sea of data but navigating the most useful ways to derive insight and develop innovative strategies from that data.  I explore this concept in a recent article in Public Diplomacy Magazine.

Faced with complex problems, limited resources, and an increasingly small world many private and public diplomacy organisations are seeking to increase reach and influence through developing partnerships or unlocking their innovative potential through collaboration. At the same time the development of new technology has spawned new ideas, opportunities, and approaches to engaging with people around the world. Protesters demonstrated the ability to construct dispersed communication networks and coordinate action in the ‘battle in Seattle’, as recorded by John Sullivan. Similar network based approaches to public diplomacy have been identified in a recent article in Foreign Service Journal and at a conceptual level by Brian Hocking. As a result of these shifts, there is now potential to develop innovation in public diplomacy through “Big data”.

Check out the full article here, and leave a comment below to let me know what you think.

InterMedia

Building Innovative Strategies in the Era of Big Data


The potential in the era of big data comes not from drowning in a sea of data but navigating the most useful ways to derive insight and develop innovative strategies from that data.  I explore this concept in a recent article in Public Diplomacy Magazine.

Faced with complex problems, limited resources, and an increasingly small world many private and public diplomacy organisations are seeking to increase reach and influence through developing partnerships or unlocking their innovative potential through collaboration. At the same time the development of new technology has spawned new ideas, opportunities, and approaches to engaging with people around the world. Protesters demonstrated the ability to construct dispersed communication networks and coordinate action in the ‘battle in Seattle’, as recorded by John Sullivan. Similar network based approaches to public diplomacy have been identified in a recent article in Foreign Service Journal and at a conceptual level by Brian Hocking. As a result of these shifts, there is now potential to develop innovation in public diplomacy through “Big data”.

Check out the full article here, and leave a comment below to let me know what you think.

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