Research in the field of media and communication is InterMedia’s core business. Since our founding in 1996, InterMedia has built a solid reputation rooted in our experience of delivering high-quality research products from developing and transitional societies, often involving difficult-to-access population groups. InterMedia carries out research in conformity with the high standards of the ICC/ESOMAR International Code of Marketing and Social Research Practice and strives at all times to deliver research products and services of the highest possible quality and integrity.
InterMedia Research Standards
InterMedia subscribes to the Codes of Practice and industry standards as prescribed by the world’s leading professional research associations. Collectively, InterMedia and its staff are members of ESOMAR (the world organisation for research into markets, consumers and society), WAPOR (World Association for Public Opinion Research), AEA (American Evaluation Association), CASRO (Council of American Survey Research Organizations), MRA (Marketing Research Association), MRS (Market Research Society - UK), and AQR (Association for Qualitative Research - UK).
InterMedia supports other general industry quality initiatives such as the 2006 ISO Quality Standard for Market, Opinion and Social Research, and sector-related activities such as the CIBAR guidelines on Harmonized Audience Measurement for International Broadcasting.
InterMedia Research Practices
The cornerstone of InterMedia’s strong record is the combination of technical research skills and local area knowledge. Methodologists and research specialists work closely with regional experts/analysts to produce the optimum mix of technical excellence and insight. Data are checked for accuracy and integrity and released to clients only once inconsistencies and errors have been comprehensively removed following multi-level checking. InterMedia maintains comprehensive project documentation that is shared with relevant clients.
As an independent company, InterMedia selects its research partners on the basis of merit, technical qualifications, and best value through a competitive bidding process. InterMedia’s preference is to work with research suppliers who are similarly committed to high-quality research. We strive to collaborate with the most qualified partners in each country where we work and assess their ability to perform to industry standards. We work closely with our suppliers and subcontractors, both remotely and, crucially, on site. Local briefing, field oversight and close collaboration with local research providers in implementing rigorous and culturally sensitive research are essential components of the InterMedia approach.
InterMedia Staff
InterMedia staff bring to our clients and the research process a deep understanding of their target societies and markets, and a commitment to keeping abreast of developments in the field of media and communications research and to producing high quality research products. As an organization, we are committed to a policy of continuous improvement, for staff, products, and services. We encourage our clients to give us feedback on the products and service we provide.