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Information flows are growing in volume and complexity. Content, ideas and messages travel more paths in more directions every day, raising questions about how to assess reach, engagement, influence and impact. InterMedia provides answers.
Who We Are
Since 1996, InterMedia has worked in more than 100 countries and implemented more than 2,000 research, evaluation and consulting projects. Our 40-plus methodologists and research specialists collaborate with a range of partners who share our mission of making information broadly available and relevant to communities everywhere.
We help a diverse range of clients in government, media and international development to navigate complex communication landscapes. Clients include the World Bank, USAID, the Bill & Melinda Gates Foundation, UNDP, Cisco Learning Institute, the BBC World Service, the U.S. Department of State, Deutsche Welle, Sesame Workshop, Radio France International, and major U.S. international broadcasters.
InterMedia's Focus Areas
Strategic Insight and Counsel – InterMedia provides expertise and guidance based on understanding the views and habits of people around the world. We closely track and analyze loca media consumption patterns and preferences, access to mobile and digital technologies, and sources of influence to help navigate complex communication landscapes.
The Networked World - Mobile phones, the internet and social media are letting more people find, share and evaluate information through multiple webs of contacts and interest groups. InterMedia applies a multidisciplinary approach to analyzing network information flows to identify influential information “nodes,” communities of shared interest and linkages between online and offline communities.
Hard-to-Reach Populations - InterMedia advises clients on how to connect meaningfully with the urban underclass; rural and remote communities; women and girls; those at the bottom of the pyramid; residents of fragile states; and people in conflict or post-conflict zones.
Impact Evaluation - InterMedia combines online and offline research methods to determine whether content, campaigns, programs and communication technologies meet the needs of target populations and stakeholders, and whether their impact is lasting and enabling.
Capacity Strengthening – InterMedia believes in the positive return on investment in local research skills. We are committed to strengthening the research expertise of our in-country partners and collaborators, with a view toward ensuring that any knowledge we bring to a country remains there and provides local benefit.
Knowledge Sharing – InterMedia shares research findings through user-friendly web portals and data analysis tools, as well as through meaningful reports, seminars and presentations drawing from a broad knowledge base of global media and communication trends.