U.S. Broadcasting Board of Governors

International Audience Research Project (IARP)

InterMedia is the 10-year incumbent on the U.S. Broadcasting Board of Governors’ (BBG) audience evaluation contract. InterMedia carries out a combination of market, audience and social science evaluation and research in some 60 countries annually. The range and complexity of the research studies vary, from one-page “immediate response” analyses to large national surveys with 10,000 interviews. Since 2001, InterMedia’s responsibilities have evolved: increasingly we are providing enhanced multi-media measurement capabilities, developing innovative research approaches, and helping the BBG to apply new success indicators.

Bill & Melinda Gates Foundation

Haiti Mobile Money Research Program

In the wake of the January 2010 earthquake in Haiti, the Bill & Melinda Gates Foundation saw an urgent need to develop safe, cheap and efficient payment mechanisms for people in the ravaged country - both for person-to-person transactions and for transfers between aid agencies and recipients. The Gates Foundation launched the multimillion dollar Haiti Mobile Money Initiative(HMMI) in mid-2010, which offered substantial prizes as incentives to mobile operators to quickly develop and ramp up mobile money products. InterMedia is conducting surveys and analysis to measure the impact of the HMMI over time as well as assess the mobile and financial access landscape in Haiti and how quickly and deeply mobile money services will be adopted by the population. The results of the study as well as a user-friendly data query tool are located on the Haiti Mobile Money Tracker portal.

Financial Inclusion Tracker Surveys (FITS) ©

InterMedia is designing and managing multiyear in-depth survey programs to track uptake, use and impact of mobile money services and financial access in various countries. The Financial Inclusion Tracker Survey©, piloted in Uganda, Tanzania and Pakistan, will provide critical benchmarks of data and information for stakeholders in financial access, and support work by leading academics to assess the welfare effects of m-money, particularly in terms of its ability to help people manage income variability and economic shocks. The data and results from FITS research will be made widely available, in part via InterMedia's AudienceScapes, and also through close collaboration with dissemination partners in the researched countries.

Tanzania Mobile Money Tracker

InterMedia recently launched a one-year project for the Bill & Melinda Gates Foundation’s Financial Services for the Poor (FSP) initiative to track and analyze uptake and use of mobile-phone based financial services (mobile money) in Tanzania and Uganda. These Financial Inclusion Tracker Surveys will provide a benchmark for stakeholders in financial access and also help academics assess the welfare effects of mobile money services.

United Nations Groups

United Nations Educational, Scientific and Cultural Organization (UNESCO) Paper: Adolescent Girls in Sub-Saharan Africa

InterMedia Africa is conducting research to determine to what extent broadcasters in Africa (specifically, Kenya, Nigeria and Mozambique) engage and cover issues relevant to female adolescents. The research involves in-depth executive interviews among broadcasters and policy makers and a significant amount of desktop research. InterMedia will deliver a summary report indentifying work that has been conducted in the field of media and adolescent girls in sub-Saharan Africa.

United Nations (UN) Media Research and Strategy Project

InterMedia conducted a 20-country project for the News and Media Division of the UN. InterMedia’s research, analysis and strategy will be used to increase UN Radios’ reach among target audiences; enhance the impact and engagement of its programming; fine-tune its messaging; improve distribution; and inform its marketing and promotional strategy.

United Nations Educational, Scientific and Cultural Organization (UNESCO), Institute for Statistics

In 2008 InterMedia assisted the UNESCO Institute for Statistics in assessing and revising the methods used by the organization for collecting global media data. InterMedia consultants Dr. Joachim Bruess and Dr. Raul Roman contributed with methodological, technical, and area expertise to help UNESCO accurately gather statistical data garnered from markedly different media environments, advancing its mission of promoting universal free speech and access to information.

U.S. Department of State

Office of Policy, Planning and Resources: Public Diplomacy Evaluation

InterMedia is conducting a year-long assessment for the U.S. State Department of the impact of the full range of public diplomacy activities in eight countries. In addition to examining the quality and effectiveness of public diplomacy activities in each country, the study will develop new measures of engagement and apply a ‘campaign style’ approach in identifying ‘persuadable’ and ‘influential’ targets who are not currently being reached, and in providing recommendations on how best to engage them. The aim is to provide a replicable multi-method evaluation framework to enable the State Department to gauge the likely success of future public diplomacy efforts in a given country or social-political environment.

U.S. Embassy in Afghanistan: Educational and Cultural Grants Evaluation

InterMedia is currently assessing the effectiveness of the U.S. Embassy’s educational and cultural initiatives in Afghanistan. This is being done in all six regions of Afghanistan, with a focus on assessing the initiatives’ impact on youth, civil society, and the educational system.

Youth Exchange & Study (YES) Program

As part of an ongoing multi-year, multi-stage project, InterMedia evaluates all aspects of this annual exchange program that brings approximately 600 students from across the Islamic world to the United States. InterMedia developed the indicators and methodologies for this project (including online surveying and focus groups), manages the evaluation program long-term and on a day-to-day basis, conducts the analysis, and reports regularly to the client.

Equal Access/AED

Promoting Radio for Peace

InterMedia recently completed an impact assessment of radio programs in Chad and Niger produced by Equal Access in partnership with AED’s Peace through Development Program. The radio programs have been running for three years and are aimed at reducing conflict, violence and support for terrorist activities. The assessment looks at the extent to which exposure to the radio programs influenced attitudes and behavior among specific target groups, and will provide important feedback on how to improve the program going forward.

AusAID (The Australian Agency for International Development)

Evaluation of Communication for Development Opportunities in the Mekong Delta

AusAID in recognizing the growing importance of Communications for Development (C4D) is seeking to determine where they can integrate C4D into their development projects in the Mekong Delta region (Cambodia, Viet Nam, Laos, Myanmar). InterMedia is going to assess the current communications landscape in the Mekong region with Cambodia as a focus. The objective being to gather information and from that recommend whether there is a scope for a greater C4D approach to support regional and country development goals, and if so, what strategy should be considered. InterMedia also seeks to answer the questions of: Who uses the media? Which media and why? And What or who are the key influencers in seeking a healthy media regionally and in each country?

BBC World Service

Maintaining the Advantage in Multimedia Markets Insight Project

In 2006-2007, InterMedia conducted a four-pronged study (qualitative, quantitative, media laboratories and staff research) across six regions of the globe (Indonesia, India, Russia, Ukraine, Colombia and Kenya) among consumers of media in and out of home to identify future trends in media behavior.