On any given day, millions of conversations are taking place online, in public. Average interested citizens, activists, entrepreneur, organizations, small business and large business have flooded online conversations to keep their voice in the discussion. With so many social media sites emerging and conversation taking place, it is essential to have tools to be able to monitor, analyze these data to be able to quickly understand and act upon them.
In advance of the upcoming Pan Africa Media Research Organization (PAMRO) conference in Uganda, we captured a small sample of tweets related to Uganda. From August 13 to August 15 we captured all tweets mentioning #Uganda. Below key Twitter metrics are presented, followed by social network analysis of the username mentions.
During the three day study period, 1,624 distinct user accounts mentioned #Uganda and generated 2430 tweets. Participants in the discussion circulated over 1440 links to websites and among them were 835 unique shortened links to websites users found relevant to the topic.
The above charts show the top 20 key terms (hashtags) mentioned in conjunction with #Uganda, the top 20 users mentioned, and the top 20 links that were shared among interested parties. We also looked at the profile information of the top 20 mentioned users and plotted their total number of tweets.
[Click image to see larger version]
The above network graph shows the relations between all the users talking about Uganda. Analysis of the graph indicates that distinct communities share articles from BBC World, BBC Africa and Standard Kenya. The graph also indicates the importance of Radio/TV host Alan Kasujja. We also found out that two key information brokers in this network are Angelo Izama and Tumwijuke Omutahinga.
Findings from sample of #Uganda
- BBC channels reached different users, which were also separate from Standard Kenya content.
- The Olympics (and related #tags) were important themes.
- Information on ‘Anonymous’ was passed on by a different community to most other news stories.
- Global Voices was source for different news stories to those covered by mainstream media brands.
- Accounts focused on tourism use BBC Africa as a news source.