InterMedia launched the report Building Support for International Development, a guide on communicating with key policy constituencies.
This unique project is based on extensive research with citizens, influentials and government decision-makers in the four leading aid donor countries – the U.S., France, Germany and the U.K. – as well as emerging aid power China. The study goes beyond opinion polling about public attitudes toward foreign aid, to analyze the dynamics of issues engagement in these countries. A few key topics covered are:
- Where members of these groups typically get information about development issues
- Which development issues they rank as top priorities
- What motivates citizens to become personally involved in development issues
- How interested citizens and influentials view the role of their governments in development
- Who interested citizens, influentials and government decision-makers consider to be effective spokespeople or “champions” for development
- The role of digital and social media in development engagement and information-gathering