Dr. Ali Fisher, InterMedia’s Associate Director of Digital Media Research, used examples of online activity during the Arab Spring and the 2009 Iranian election in a presentation to U.K. military officers about understanding online communities.
The talk, Identifying Influential Users in Large-scale Digital Environments, took place at the U.K. Defence Academy’s Higher Command and Staff course, which prepares officers with the ranks of Commodore, Brigadier, Air Commodore or (OF5) Captain RN, Colonel or Group Captain for higher command and staff appointments.
A few key points Dr. Fisher made during the talk, which drew from the range of digital and social media network analysis techniques currently offered by InterMedia:
- Humans Huddle. We form relationships and groups which, when analyzed, can give context to the volume and metrics-based approaches to interpreting social and digital media. This allows us to identify influential users in large-scale digital environments and focus on specific groups and communities for further analysis.
- Understand individuals’ specific interests based on their online relationships. Taking the example of individuals responsible for recent attacks on NATO websites, I demonstrated how relationships a user had via social media could be used to build up an understanding of the different issues in which this user had an interest.
- These methods can be used across a wide range of practice areas. For example, they can be used to identify those one wants to support or empower, just as they can be used to identify groups considered a threat to national security, the welfare of children or the stability of computing systems upon which much of our lives depend.
For more information about InterMedia’s digital practice, contact Dr. Ali Fisher at firstname.lastname@example.org